Why use promotional products?
Promotional products are considered by many experts to be the most cost-effective form of advertising.
An impression is the impact made each time a consumer sees your message on a promo product.
Promotional products have an average cost per impression (CPI) of $0.004, making them the least
expensive advertising media!
Curious about other benefits of promo products? Glad you asked!
• Increased Brand Recognition
Did you know 9 out of 10 people who receive a promotional product can recall the name of the
brand for at least 2 years after? Promo products make you stand out among competition, and
make sure potential customers know your name and message through brand recognition.
• Increased Customer Loyalty & Retention
Promo products get your brand in front of customers and keep it there. Consumers who have
one of your logoed products see your brand repeatedly, meaning they keep your brand top of
mind. 85% of consumers do business with a company after receiving one of their promotional
• More Leads
Promo products can help you gain new customers and retain old ones. Over 8 in 10 consumers
say they like receiving promo products. Make impressions with your message to generate leads
or to reengage customers who haven’t purchased in a while.
• Create More Employee Engagement
Giving promo products with your brand to your employees can turn them into ambassadors for
your message and help to reengage them at work. Plus, branded gifts are a great way to say
“thanks!” to your team!
What are my options for decorating?
At Mikesell Monograms, we specialize in embroidery and silk screening.Here are the fastfacts on our
Embroidery is one of the most classic, traditional decorating methods around. Your logo or design is
digitized (made into a computer file that embroidery machines can read), then stitched onto fabric with
a digital machine. Learn more on our embroidery services page.
Silk Screening, also known as screen printing, is a process by which a decoratortransfers your logo or
artwork to a product via a stenciled screen. This is a great technique for vibrant, full-color artwork!
Learn more on our silk screening services page.
How can I optimize my promo products?
When selecting products to advertise your business with, there’s a few factors you should consider to
get the most out of your promotion.
• Audience: Who are you trying to reach with your promotion? Make sure you consider your
intended demographic when selecting products. For example, branded coffee mugs will appeal
to a different audience than branded fidget spinner toys. Choose products that will appeal to
whoever you’re trying to reach with your promotion.
• Imprint Area: The imprint area is the designated space on a promo product where your logo and
message are imprinted. The size of this area will vary by product, so make sure you consider the
amount of space a product offers to display your brand.
• Purpose: What’s the ultimate goal of your promotion? Do you want to increase your brand
recognition, drive sales, or encourage potential customers to visit your store or shop online?
Consider the end purpose of your promotion to provide clarity as you select products and
choose a message for them.
Want to really make your promo products pop? Here are a few ways to take them to the next level. Ask
us about these options when placing your order and we’ll be happy to tell you more!
- Multi-color logo
- Including a message with your logo
- Adding unique packaging to make an impact
- Multiple imprint locations (available on some products)
- Ask for more ideas from our experts when placing your order
Contact us today for a free quote and/or to place an order. You can reach us by calling (937) 548-5672 or
via email at firstname.lastname@example.org. Browse our selection of products anytime at